The Book Synopsis vs. The Book Description

Pretend you’re sending inquiries about your book to literary agents or publishers. Pretend you’re marketing your book on Amazon or GoodReads or Facebook. The former requires a synopsis of your book. The latter calls for a book description or book blurb meant to entice your readership. Let’s begin by

May 4th, 2017|Publishing, Self-Publishing, Writing|

Traditional Publishing vs Self-Publishing – Pros and Cons

Traditional Publishing refers to the longstanding “tradition” of creating a relationship with a mainstream publishing house, either big or small, who buys the rights to your book in exchange for an advance and the hope of royalties. The publishing house markets and distributes your book to the readi

June 22nd, 2016|Publishing, Self-Publishing|

Self-Publishing and the Importance of Blogging

If you are an author or writer, and if you ever heard someone suggest that blogging is no longer relevant to your social media experience or in generating exposure for your book, please turn a deaf ear. It is as straightforward as this: blogging needs to be an important part of your online marketing

February 24th, 2016|Marketing, Publishing, Self-Publishing|

Publishing in Today’s Uncertain Book Climate

These days, you will hear people saying things like: “No matter what, you will be published. You may publish with a mainstream publisher or you may choose to self-publish. Maybe you’ll choose to publish electronically. But in all cases, you will have a book out there.” The message is simple: write a

January 27th, 2015|Publishing, Publishing Agency, Self-Publishing|