Marketing

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Don’t Be Afraid to Market Your Book

While the title of this blog is meant to alleviate the fear of marketing your book, the flip side is equally as important: Don’t be afraid to market the writer behind your book. Yes, both are easier said than done, since most authors – whether they are self-published or mainstream published – suffer

April 19th, 2017|Marketing, Website Design|

What You Need to Know Before Building an Author Website

A successful author website can (and should) take quite a bit of thought and time to get up and running. The last thing you want is to do it all over in order to accommodate additional books or features. Here are a few ways to ensure the longevity of your site. Domain We recommend purchasing your na

February 22nd, 2017|Website Design|

The Importance of Keyword Phrases in Ranking Your eBook

Almost 90% of authors are choosing to self-publish these days. And since Amazon, and all other book sellers, use search engines to find and list their books, you have to find a way for your book or your sales page to best the competition. It’s all about getting a better ranking and giving your sales

February 1st, 2017|Marketing|

Blogging is an Art

Blogging is not for everyone. But then, no art form is. Even the best authors have to develop the skill, but when you do, blogging can be an effective way to promote yourself and market your book (or books). Blogging works as a marketing tool, but there are rules that need to be followed. Blogging i

November 9th, 2016|Marketing, Writing|

Facebook Advertising for Authors

If you’re a writer, you should strongly consider utilizing Facebook advertising for authors to boost your exposure. At Iron Fox Creative, it is one of the very first things that we do for our authors. Let’s be honest. Facebook advertising begins with research. Don’t just throw up an ad. Facebook has

July 20th, 2016|Marketing|

Do You Really Need an Author Website?

We may be biased, but we believe that every author should have a professional website. Here are just a few reasons why: Establish your brand As an author, you are your own brand. In order to profit, it’s necessary to put yourself out there and let people become familiar with you and your writing. Ma

July 13th, 2016|Marketing, Website Design|

Pinterest for Authors

There are many social platforms authors can use to establish and strengthen a reader following. Facebook and Twitter are typical starting points, and they’re great platforms, but have you considered Pinterest? The power of this social platform is sometimes overlooked as a marketing tool if it is mis

June 15th, 2016|Marketing|

Why Your Book Needs a Marketing Plan…Before it’s Even Published

Finishing your book is a major accomplishment, certainly a landmark in your journey as an author. After everything you’ve put into it, you may be tempted to run straight to a publisher or even decide to self publish in order to get your work out there for everyone to access ASAP. But take a breath a

April 13th, 2016|Marketing|

Marketing Your Book: Online Marketing vs. Traditional Media

You’ve written a book. A novel, biography, business book, self-help book. The genre doesn’t matter.  Whatever type of book you’ve written, it has to be well marketed. You have two choices: Traditional vs. Online Marketing. Which way are you going to go? Both traditional book marketing and Internet m

March 30th, 2016|Marketing|

Choosing a Domain Name for Your Author Website

Choosing a domain name for your Author Website is crucial.  The key question we always ask is whether it is best to create a domain based on the title of the book or based upon the author’s name.  The answer, simply put, is both.  As an author, you are trying to establish an identity.  You are begin

March 9th, 2016|Marketing, Uncategorized, Website Design|