Ghostwriting is an Art

The best ghostwriters are generally successful authors in their own right. They are typically highly published and very often critically acclaimed. The books that ghostwriters author for their clients require all of the skill and dedication they demonstrate in writing material for their own literary

July 12th, 2017|Ghostwriting|

Writing an Effective Query Letter

Everyone has an opinion as to what makes a good query letter or cover letter when you’re submitting your book to a literary agent and/or publisher. One thing most people agree upon is that your query letter is the first thing an agent or editor sees, so it needs to be reflective of your writing styl

June 28th, 2017|Publishing, Writing|


How many books have you passed over because the cover design did nothing to attract your attention? It happens far more often than we think. A poorly designed book cover is an unfortunate disaster. In many ways, it screams “amateur.” And that is not to say that all mainstream publishers produce grea

June 14th, 2017|Book Cover Design|

Content Editing vs. Copy Editing vs. Proofreading

There is often a mistaken perspective in the world of publishing – and self-publishing in particular – that editing, copyediting, and proofreading are the same, or at least cut from the same cloth. They aren’t. The similarities are important; but the differences are even more so. Let’s begin with an

June 1st, 2017|Copywriting, Editing, Proofing|

An Audiobook is a Must

Imagine someone listening to your book while they’re sitting on the beach watching the waves roll in. Imagine someone listening to your audiobook driving across country. It’s happening more and more. The audiobook industry is nearly a billion-dollars strong. As an author, you don’t want to miss out.

May 17th, 2017|Audio Book, Publishing|

The Book Synopsis vs. The Book Description

Pretend you’re sending inquiries about your book to literary agents or publishers. Pretend you’re marketing your book on Amazon or GoodReads or Facebook. The former requires a synopsis of your book. The latter calls for a book description or book blurb meant to entice your readership. Let’s begin by

May 4th, 2017|Publishing, Self-Publishing, Writing|

Don’t Be Afraid to Market Your Book

While the title of this blog is meant to alleviate the fear of marketing your book, the flip side is equally as important: Don’t be afraid to market the writer behind your book. Yes, both are easier said than done, since most authors – whether they are self-published or mainstream published – suffer

April 19th, 2017|Marketing, Website Design|

Ghostwriting a Commercially Viable Self-Help Book

There is a baseline message for every successful self-help book. In short, it says to the reader: “You can’t live without this. It will help you achieve what you want to achieve and get exactly what you want to get.” This message is exactly what the reader wants to hear and expects to hear, and that

April 5th, 2017|Ghostwriting, Writing|

The Power of ePublishing

It would be hard to overestimate how the internet and the digital revolution have affected the world of publishing. In the past, the publishing industry held tight control over who and what got published and promoted. Many would-be authors never got the chance to present their stories or information

March 22nd, 2017|eBook, Publishing|

Learning to Write

Writing like the writers that you admire may not be as impossible as you imagine. They have all gone through the same struggles that we all go through. They have all had to learn to rewrite, edit, and rewrite again. They all have a process. They might not want you to be aware of the process, because

March 8th, 2017|Editing, Writing|